At Smokey & Bros, we believe every design tells a story, and every product has a purpose. Born from a passion for cats and creativity, our mission goes beyond stylish apparel—we're here to make a difference.
A portion of every purchase helps support feline welfare, including research into FIP, a devastating disease affecting countless cats. But our mission doesn’t stop there—mental well-being matters, too. That’s why we proudly support RU OK?, a movement dedicated to mental health awareness and suicide prevention. When you wear Smokey & Bros, you’re not just making a fashion statement—you’re joining a movement to support both cats and the humans who love them.
Step into comfort and style with the Smokey & Bros Streetwear Collection. Featuring heavyweight oversized hoodies and all-over print designs, these pieces are made for cat lovers who want to stand out while staying cozy. Perfect for chilly days, lazy weekends, or making a bold statement, this collection blends premium fabrics with a relaxed coastal streetwear vibe.
This fiery feline doesn’t do basic. Shop the full Cherry Bomb Alexa collection — attitude included.
Turn heads with Alexa, our sassiest feline in red. Shop the bold new Cherry Bomb drop now!
Turn heads with this bold, street-style hoodie featuring Alexa — the sassiest cat on the block. Fierce, fearless, and unapologetically cool.
Add Alexa to your space! Download the full set in 3 sizes – perfect for your wall or as a gift.
The hoodie is so soft and the message means a lot to me. Love what you guys stand for. – Michelle, VIC
— Michelle , VIC
Bought the mug for my daughter and she teared up. Thank you!” – Dave, WA
— Dave, WA
The quality is amazing, but what really got me was the message. It’s not just merch — it’s a reminder to slow down and smile. My new ‘Paws for a Moment’ hoodie is my go-to for comfort and good vibes.”
– Sarah J., Brisbane
— Sarah J, Brisbane
This collection supports mental wellness with cozy cat-themed designs that remind you to pause, breathe, and take care of yourself. A portion of profits supports RUOK. 💛
Explore the Collection →We launched our Etsy shop with big dreams, no sales (yet), and a whole lot of learning. Here’s what I wish I’d known before starting — and what’s keeping us going